Tuesday, November 27, 2012

Social Network Benefits

Social Networking of course is in its infancy, at least to web site traffic generators, so what are the so far under-penetrated benefits of social networking?

Lower Costs

It is significantly cheaper to employ online social networking strategies than to pay for advertising. When you social network, you can prescreen potential customers. You learn what your prospects like and what they don't. That personal relationship you gain when you connect with your potential customer is more valuable than what you would get had you advertised. Advertising is impersonal: the "one size fits all" concept does not seem to work anymore.

Social Network Benefits

Credibility and Trust

Connecting with prospects on a personal level builds trust and credibility. A general rule of thumb is to offer your services, expertise or help before you ask for it. It is acceptable to promote your services when asked. If you're not careful, your attempts could be considered spam. Instead, wait for the opportunities to present themselves instead of forcing a situation.

It's Who You Know

When you socialize, you meet others who know others. How are you going to meet the president of a large corporation? You start by talking to his friends. You ask your associates if they know someone who is connected with him And on and on.

Social networking relationships are supposed to benefit both parties. Never take more than you give. When the opportunity presents itself, don't be afraid to ask your contact to introduce you to a prospect. The old saying rings true: it's not what you know; it's who you know.

There are many reasons to employ social networking as a marketing tactic. Ensure that you have extra time to spend. While it's true that the upfront costs are less, this method takes up a lot of time in research and building relationships.

Social Network Benefits
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Friday, November 23, 2012

The History of Wireless Networking

The history of wireless networks and of wireless networking goes hand in hand. Without the discovery of technology such as the radio, wireless technology would not exist at all today. The history of wireless networking goes as far back as the 1800's with the advent of radio waves. The advent of more technology grew throughout the years and expanded to what we communicated with today.

In 1888, a Hamburg, Germany born physicist named Heinrich Rudolf Herz produced his first radio wave ever. By 1894 this radio wave production became a way of communication. Telegraph wires were used to receive the radio waves in signal form. Herz opened the way for radio, television, and radar with his discovery of electromagnetic waves. An Italian inventor named Marchese Guglielmo Marconi then expanded the radius of radio wave sending to two miles, becoming the "father of the radio." By 1899, this form of telecommunication could travel pretty far for its time. Marconi could send a signal 9 miles across the Bristol Channel. He eventually expanded the radius to 31 miles across the English Channel to France. By 1901 the communication area became immense. Marconi could send signals across the entire Atlantic Ocean.

World War II became a big stepping stone for the radio wave. The United States was the first party to use radio waves for data transmission during the war. This use of radio waves could have quite possibly won the war for the Americans. The use of radio wave data communication lead to a lot of speculation to whether the radio signals could be expanded into something bigger than it currently was. In 1971, a group of researchers under the lead of Norman Abramson, at the University of Hawaii, created the first "packet-switched" radio communications network entitled "Alohanet." Alohanet was the first wireless local area network, otherwise known as a WLAN. The first WLAN was not much, but it was a large discovery. The Alohanet WLAN was comprised of seven computers that communicated to each other. In 1972, Alohanet connected with the WLAN system Arpanet on the mainland. This length of connect was ground breaking in telecommunications between computers.

The History of Wireless Networking

The first types of WLAN technology used an interface in which became over crowded for communication. Small appliances and industrial machinery caused interference so the technology had to be updated. The second type of WLAN technology to be released ended up being four times faster than its predecessor at 2Mbps per second. We use the third format of WLAN today, though our current WLAN system runs at the same speed as the second system released.

In 1990, the 802.11 Working Group was established to work towards a WLAN standard for all computers to communicate from. In 1997, IEEE 802.11 was accepted as the standard data communication format for wireless local area networks. The technology continues to grow today. Governments and large corporations are constantly looking out for the latest and fastest standard to work from.

The expansion of wireless networking will likely continue for decades to come.

The History of Wireless Networking
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WES is a special event that is hosted for anyone associated with BlackBerry technology and wireless training. Everyone from technology executives, developers, IT professionals, developers, and software vendors can benefit from BlackBerry training.

Tuesday, November 20, 2012

Networking Events - 7 Good Questions to Ask

No matter how confident you may be, the experience of entering a room full of strangers can be nerve-racking and leave you grasping for something to say. I believe the best route is actually the easiest - we all know that people like talking about themselves, so why not ask questions designed to draw them out a little more than standard shop talk?

Here are a selection I have found to be useful in establishing a connection with someone who at first glance appears to have nothing in common with me at all.

1. How did you come to be in your line of work? Often people fall into their job through a chance encounter or a stroke of luck - these stories are often interesting, and recounting them will bring your new contact alive in a way that a straightforward discussion about current business never does.

Networking Events - 7 Good Questions to Ask

2. Describe to me your dream customer. You will learn much about their motivation and goals by listening carefully to this.

3. What changes are happening, or can you predict happening, within your industry? Tap into a source of inside information here - it may well have implications for your own business or give you ideas on doing things differently. It is easy to get into habitual patterns of thought without realising it. A totally different perspective can really sharpen you up.

4. What do you regard as your greatest achievement in business to date? Another great way of breaking the ice and getting to know someone better.

5. What do you love about your work? Someone else's business will come alive for you if you listen to them describing their favourite activities.

6. Are there things you wish you could change? A natural follow-on from the above.

7. How would you like people to describe your contribution to your industry? This gets away from day-to-day business and allows them to discuss their deeper aspirations if they wish.

Any of these questions will provide you with a more enjoyable and memorable encounter, and with luck will ensure you are remembered likewise.

Networking Events - 7 Good Questions to Ask
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Andy Britnell is an executive coach who works with high achievers in both the private and public sectors who wish to fulfil more of their potential by thinking and behaving more effectively.

Sign up for my FREE newsletter Grow and Learn at http://andybritnell.co.uk/

Friday, November 16, 2012

The Top 5 Ways To Market A Medical Billing Company

Medical billing services are becoming more and more popular because these services save doctors a substantial amount of the time filling out forms, dealing with insurance companies and chasing payments. By outsourcing medical billing, doctors can see far more patients and generate more income for their medical practice.

Because of the growing popularity of medical billing services, many new medical billing businesses are opening their doors and creating a lot of competition. That is the bad news. The good news is that most medical billing services handle their marketing very poorly. This opens up a huge opportunity to those who are good at marketing, or at least willing to learn how to become good at marketing. This article will teach you step-by-step how to market your medical billing service to doctors and surpass your competition.

1. Create a mailing list of doctors in your area and send out a friendly sales letter or postcard to them every month. You sales letter should explain how your company can help the doctor save time and money while also increasing their profits. Your job is to make the doctor's life easier.

The Top 5 Ways To Market A Medical Billing Company

When you send direct mail to the doctors on your mailing list, it is important that you do everything you can to make your direct mail package look interesting so it gets opened. The best way to do that is to make your envelope lumpy by placing a free gift of some sort in the envelope such as a pen, post-it notes, or other type of inexpensive item. A second technique to get your envelope opened and your letter read is to make your letter look like a personal letter, not like junk mail. The way to do that is to not include your company name on the envelope and to handwrite the name of the doctor and the doctor's mailing address on the envelope. You want the letter to look like it came from either a patient or a friend of the doctor-not like it came from a business trying to sell something.

2. It is important that you follow up with a phone call no more than a week after your mailing is sent so it is still fresh in their minds. If you wait longer than a week, then the doctor may not remember who you are. It is important that you identify yourself and that you are following up on the literature that you sent. Office personnel and doctors will respond a little less harsh if they do know the purpose of your call.

3. Cold calling doctor's offices is another marketing technique that is effective, however it may take multiple calls to be able to speak to the person who makes the decisions. In some instance, it becomes bothersome to the person and they are more likely to not return your phone call.

4. Visiting the doctor's office and leaving your business card and literature at the front desk is also a very good marketing technique, especially if you have a small budget for advertising. The person who makes the decision will see who you are and you have a better chance of speaking to him or her if you are right there.

5. Networking is one of the most important ways that you can market your medical billing company. Referrals will be a big part of marketing your business and if you are just starting out, getting one client can lead to many more through referrals. Once you have established yourself with your client and proven that you are a capable of handling the work, you can ask the doctor to refer their associates to you.

Because of the competition in the medical billing field, you want to make sure that the services you offer are services that you can provide. This is important because you will be building your reputation on what you say you can do, and if you fail, your reputation will suffer.

Marketing your medical billing company is really quite simple. When you have a good business plan with skills that are needed, marketing it should be easy. It may be time consuming in the beginning, but once you get your first client, you will realize just how simple it really is.

The Top 5 Ways To Market A Medical Billing Company
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Peter Geisheker is CEO of The Geisheker Group - marketing firm. One of the types of clients that Peter helps are medical billing companies

Thursday, November 8, 2012

Networking: 5 Fantastic Ways To Network Effectively

It seems as if everybody is into networking these days but only a handful of people know how to network effectively. Don't miss out on golden opportunities to become acquainted with those who can help you personally and professionally. Follow my list and you'll be utilizing all those fantastic new contacts in no time!

1. Look utterly presentable! Being smartly dressed will go a long way in attracting people to you. Wearing a nice suit is not enough. Make sure you pay attention to the finishing touches such as your shoes (are they polished?), your nails (are they short and clean for men and manicured for ladies). Is your hair clean and tidy? In short, how you present yourself is how people will treat and respond to you.

2. Do not pass out your business cards to just anyone. Although I am sure you want to publicise your business or maybe just yourself (!), others will view this as being a little too eager. Hold back. Get to know others and only then suggest that you exchange details if you feel that there is a rapport.

Networking: 5 Fantastic Ways To Network Effectively

3. Don't try to work the room. Contrary to popular belief, working the room can work against you. It's the law of diminishing returns. About two years ago I went to a networking function with a friend of mine whom I'll call Ravi. Before long, Ravi had met everyone in the room. However, I held back and noticed a lady reading a French daily paper. I approached her as I am a Francophile and we got on so well we chatted the entire evening. Ravi was disappointed in me as he always thought of me as a "great networker". I tried to explain that it is not the quantity but the quality. I have since become incredibly good friends with that lovely fellow Francophile and we have gone to many cultural functions and made some wonderful friends together. Ravi on the other hand, never heard or stayed in touch with one of those people with whom he had met that first evening.

4. Don't limit yourself to business networking. When we think of networking we think of business events and functions. However, don't discount other opportunities such as cultural associations and even volunteering. If you come from a particular ethnic heritage, think about joining local associations which will enable you to meet others like yourself. Volunteering is also a great way to meet people from all walks of life and some of the best friends and business contacts I have made have been through volunteer work. It also makes you feel better that you are contributing to society and not just thinking about how the next person can help you.

5. Prepare to stay in touch. While it is nice meeting new people at networking events, it's pointless if you do not follow up. Make a point of contacting people whom you met within a day or two either by phone or email. I was particularly impressed by a young banker who sent me his business card with a short note by snail mail (he had just run out of cards when I had met him). Suggest to your newfound networking buddies a small group lunch and ask them to bring along a friend. Just keep the momentum going.

Following my 5 Fantastic Ways To Network Effectively will make you not only better at networking, it will attract more people to you as well. As they say, it is a two way street.

Best of luck and happy networking!

Networking: 5 Fantastic Ways To Network Effectively
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By M. Tan
Executive Director of Yumcha.com.au
http://www.yumcha.com.au
Australia's Premier Networking Site for Asian Professionals

Tuesday, November 6, 2012

Benefits Of Networking

Networking provides numerous benefits. Networks are easier to install than ever before. In spite of the technical nature of this in-depth network coverage, just using networks is easy and the benefits quickly become obvious.

Simplified Resource Sharing

Resource sharing is easier over a network; whether the network uses a peer or client/server configuration is immaterial.

Benefits Of Networking

1) Shared Disk Space

Networked computers can share their hard disk space with each other. At first glance, this doesn't seem momentous; after all, many computers have large hard drives. But it's not the file-storage capabilities that are important here - it's sharing applications and files. It is satisfying to be able to find a copy of a file you require, copy it to your desktop computer, and work on it without leaving your chair.

2) Shared Applications

Although sharing files is an important reason for networking, sharing applications is another, equally important reason. Shared applications can be as prosaic as using a copy of Microsoft Word stored on another user's drive or as elaborate as a groupware application that routes data from user to user according to complex preset rules.

A groupware application (also called groupware or collaborative software) is an application that enables multiple users to work together using the network to connect them. Such applications can work serially, where (for instance) a document is automatically routed from person A to person B when person A is finished with it, or it can be software to enable real-time collaboration. IBM's Lotus Notes software is an example of the former, and Microsoft's Office has some real-time collaborative features.

3) Shared Printers

A third aspect of resource sharing is shared printers. Standalone printers-that is, printers attached to computers that aren't networked-represent a significant capital expense. Printers typically also cost a lot to run; they consume ink or toner when they print, and inkjet and toner cartridges are typically expensive.

4) Networking Is Faster

Given everything else that has been said here, it seems obvious that networking is faster than not networking. And, in fact, it is faster. Just think about it:

No more printing memos-use email!

No more running from desk to desk to check everyone's availability for a meeting-use the group calendar!

No more wondering whose Rolodex has the name of the person you need to call-you can get it from the contact database.

No more racing around from computer to computer to get the file you need-just copy or open it from the network drive.

5) Centralized Management

If you were a preschool teacher with a bevy of three-year-olds, you wouldn't try to manage them all individually. Instead, you'd try to do activities in groups. Imagine trying to fill the needs of 25 three-year-olds, each engaged in a different activity. The mind boggles at the management strategies you'd need. Most reasonable people agree that this is the case; they also agree that managing children as a group works better.

Yet a great many of these same people, faced with a computer network, continue to treat network users' needs totally outside the context of the network. All too often, system administrators wind up running from desktop to desktop, installing, fixing, and managing idiosyncratic software installations. This is extremely inefficient and it wears down the patience of the network users and the technical person whose job it is to support them.

A better solution to managing networks is to centralize management functions. Once computers are networked, there are a host of software utilities that enable the administrator to diagnose and fix problems and install and configure software.

Benefits Of Networking
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